Business Communication (20 hours) Tuition Fee: 4,000 Baht
Course Description
Business Communication is designed to provide individuals with English as a second language who wish to improve their spoken business communication skills. The course covers business interview, presentation, persuasion and sales. Content of this course can be used to prepare for applying for a job, attending international program or studying abroad.
The course focuses on developing attendees’ skills in understanding and using conversational English in business communication situations. Topics includes practicing appropriate language to perform moderately complex real-world tasks such as participating in an interview, preparing and making presentation and performing persuasive sales speech of products, brands or services.
Audience
The course is suitable for attendees who are:
• Business owners
• Corporation executives and employees
• Students
• Interested individuals who are required to use English regularly
Course Objective
• Developing business English communication skills for use in environment both inside and outside workplace
• Increasing vocabulary, conversational skills and improving pronunciation
• Building experience and exposure necessary to develop confidence in speaking English in various business situations and scenarios
Course Duration
20 hours (8 weeks – 2.5 hours per week)
Prerequisites
Individuals with ability to speak and understand some English
Suggested Course: Basic Conversation
Course Outcomes
At the successful completion of this course, attendees will be able to:
• understand and communicate using natural business English
• deliver presentation and speech with confidence
• understand language and techniques to persuasion and negotiation
• interact and perform well in interview
• communicate effectively to large audience
Course Outline and Content
The course will be composed of most or all of the following topics, depending on the amount of class time. Attendees can also suggest areas to focus on should they have a particular requirement or area of interest. Workshop, role play, discussion, group work, pair work, video and case study will be used as part of the course work.
Lesson 1: Team Building and Ice Breakers
• Getting to know each other
Lesson 2: Interviews
• Why Interview?
• Interview Preparation
• Job Interview
• Informative Interview
Lesson 3: Planning Presentation
• Defining Purpose and Topic
• Knowing who the Audience is
• Using Supporting Material
• Organizing the Presentation
Lesson 4: Presentation Delivery
• Methods of Delivery
• Visual Aids
• Voice
• Body Language
• Audience Dynamics
• Nervousness and Anxiety
• Evaluate Delivered Speech & Practicing
Lesson 5: Persuasion and Sales Pitch
• Understanding Persuasion
• Use of Evidences, Reasoning and Emotional Appeals
• Organizing and Delivering Persuasive Presentation
• Selling Yourself, Products and Brands
Course Ending Activities
Business Communication for Management
Course Description
Business Communication for Management is designed to provide managers, executives, and interested individuals with English as a second language who wish to improve speaking fluency and accuracy. The course covers meeting, presentation, speeches, negotiations, conflicts and delivering unfavorable messages. Content of this course can be used to improve managerial or academic communication skills; suitable especially for executives, students in higher level international academic program locally or abroad.
The course focuses on developing attendees’ skills in understanding and using conversational English in business management situations. Topics includes practicing appropriate language to perform fairly complex real-world tasks such as conducting meetings, making presentations, delivering speeches, performing negotiation with others, resolving conflicts and confrontations and announcing unfavorable news gracefully.
Audience
The course is suitable for attendees who are:
• Business owners
• Corporation executives and employees
• Students
• Interested individuals who are required to use English regularly
Course Objective
• Developing business English communication skills for use in management
• Increasing vocabulary, conversational skills and improving pronunciation
• Building experience and exposure necessary to develop confidence in speaking English in various business situations and scenarios
Course Duration
20 hours (8 weeks – 2.5 hours per week)
Prerequisites
Individuals with moderate ability to speak and understand English
Suggested Course: Basic Conversation and Business Communication
Course Outcomes
At the successful completion of this course, attendees will be able to:
• understand and communicate using natural business English
• conduct an effective meetings
• deliver speech with confidence
• understand language and techniques for negotiating and resolving conflicts
• gracefully delivering unfavorable messages
Course Outline and Content
The course will be composed of most or all of the following topics, depending on the amount of class time. Attendees can also suggest areas to focus on should they have a particular requirement or area of interest. Workshop, role play, discussion, group work, pair work, video and case study will be used as part of the course work.
Lesson 1: Team Building and Ice Breakers
• Getting to know each other
Lesson 2: Conduct Effective Meeting
• Meeting Types and Goals
• Meeting Preparation and Planning
• Participating in Meeting Scenarios
• Leveraging Technologies to Enhance Meeting Effectiveness
Lesson 3: Presentation Delivery
• Preparation
o Materials
o Visual Aids
• Delivery
o Voice
o Body Language
o Audience Dynamics
o Nervousness and Anxiety
• Presentation Evaluation & Practicing
Lesson 4: Speech Delivery
• Type of Speech
o Congratulatory Speech
o Opening/Closing Statement
o Ceremonial Speech
• Preparation & Delivery
• Speech Evaluation & Practicing
Lesson 5: Negotiation and Language of Compromise
• Preparing for Negotiation
• Analyzing and Evaluating the Other Party’s Needs
• Negotiation Techniques
• Accepting and Making Compromises
Lesson 6: Resolving Conflicts within workplace
• Understanding Conflicts
• Conflict Levels Assessment and Solutions
o Peer-to-Peer
o Top-Down
o Bottom-Up
o Third Party
Lesson 7: Delivering Unfavorable or Negative Message
• Types of Negative Messages
• Evaluating Message Effects and Consequences
• Message Delivery
Business Communication for Professionals
Course Description
Business Communication for Professionals is designed to provide professionals and interested individuals with English as a second language who wish to improve their spoken communication skills. The course covers communication scenarios for in-depth oral communication skills in the field of Health Care, Financial Services, Tourism and Information Technology. Terminology and vocabulary used are designed for real-world professional use.
This course focuses on developing attendees’ skills and strategies in understanding and using conversational English in situations specific to certain professions. Attendees engage in real-world tasks of moderate level of complexity such as obtaining medical services from physicians, placing an order at a restaurant, performing transaction at financial institutions, making travel plans and requesting services relating to information technology.
Audience
The course is suitable for attendees who are:
• Professionals
• Business owners
• Corporate executives and employees
• Students
• Interested individuals who are required to use English regularly
Course Objective
• Developing business English communication skills for use in environment related to specific professions
• Increasing vocabulary, conversational skills and improving pronunciation
• Building experience and exposure necessary to develop confidence in speaking English in various situations and scenarios
Course Duration
20 hours (8 weeks – 2.5 hours per week)
Prerequisites
Individuals with moderate ability to speak and understand English
Suggested Course: Basic Conversation and Business Communication
Course Outcomes
At the successful completion of this course, attendees will be able to:
• communicate English professionally within specific field
Course Outline and Content
The course will be composed of most or all of the following topics, depending on the amount of class time. Attendees can also suggest areas to focus on should they have a particular requirement or area of interest. Workshop, role play, discussion, group work, pair work, video and case study will be used as part of the course work.
Lesson 1: Health Care
Lesson 2: Financial Services
Lesson 3: Tourism
Lesson 4: Information Technology
Course Ending Activities
